Understanding B2B Demand Generation (+ Free Strategy Guide)

To successfully attract B2B prospects to your product you need to understand their specific pain points.

Everything You Need to Know About B2B Marketing Data in 2023

In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data

A Comprehensive Guide to Targeted Advertising in the Age of Privacy

With tons of consumer data points available, B2B advertisers have several ways to target their audience.

Comparing Data Providers: Zoominfo vs Apollo

In this guide, we compare Zoominfo and Apollo, the two providers that marketers most often consider using as their “base” data provider.

Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps

Five simple steps to create an ideal customer profile that your entire company can agree on

Match Rate for B2B: Why You’re Thinking About Data Quality All Wrong

Match rate is obsolete. Consider using ‘Reach rate’ instead.

How to Choose the Right B2B Data Provider

There's no one-size-fits-all when it comes to data providers.